Alexa Stafford

Meet Alexa
HR Professional. Coach. Facilitator.

I spent many years in corporate HR before starting my own business. Over the past 16+ years, I’ve worked across South Africa and the African continent to help people lead better, manage more effectively, and show up with more impact at work. I have also supported organisations through retrenchments – equipping managers, guiding affected employees, and supporting those who remain behind navigate change. I also provide talks to organisations to assist managers and their teams spot burnout early and build healthier, more sustainable ways of working.

 

Whether I’m supporting a team in Johannesburg or Tanzania, or working with a leader in Somalia or Zimbabwe, I understand what it takes to navigate leadership, visibility and workplace pressure in complex environments.

Before going out on my own, I worked as an Organisational Health Consultant for a global brewing company. I helped shape and roll out the company’s wellbeing strategy across different business units – working closely with leaders, HR and frontline teams to build healthier, more resilient workplaces. That experience taught me what really matters on the ground – and what actually works in large, fast-paced organisations.

And I know what it’s like to be…

  • The reliable one – the fixer, the quiet doer who always says yes and keeps things running, often without thanks.
  • The one who ticks all the boxes but still feels overlooked, burnt out and stuck.
  • Afraid to want more – or to say so out loud.
  • Tired of trying to figure it all out alone.

And now I know…

  • It doesn’t have to stay this hard.
  • Saying no is a complete sentence.
  • You often have more options than you think – you just haven’t seen them yet.
  • Small, focused steps can shift everything.
  • The right support can help you see things clearly and make changes you didn’t think were possible.
  • Leadership doesn’t start with a title – it starts from the inside out.
  • Always fixing, pleasing, and perfecting doesn’t get you ahead – it wears you down.

What grounds my work...

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Coaching hours with leaders across multiple industries and countries

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Delegates trained and facilitated in real-world conversations

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African Footprint
Experience working across South Africa & the African continent in person & online

I bring deep listening, practical insight, and real-world experience to every session, workshop or talk – one conversation at a time.