Personal branding is only for extroverts, right?
WRONG! Everyone has a personal brand whether you know it or not, and being an introvert can be a very powerful tool in your branding toolkit. Here are some suggestions for introverts: Build your brand in bits and bytes. Use social media to your advantage. You can control where, when and how often you communicate […]
Calling all Women: How tough is your Personal Brand?
Women are agreeable, warm and nurturing right? Well, sometimes. But what happens when we step out of these roles to make tough decisions, share a strong opinion, or promote ourselves? Then we are nailed for being ‘aggressive’, an ‘ice queen’, or even ‘a bitch’. Developing a well-balanced and robust personal brand is extremely important for […]
Times are tough – but are you? How to build a super-resilient personal brand
The world is shifting faster by the hour and you are being left behind without even knowing it. Your career is no longer a straight line and to beat the bends you need to build a super-resilient brand. Here’s the pay cheque-sized question: When things go South at work – think downsizing, think robots stealing […]